September 2011


During the first century, there was only one church. All the Christians in different locations were united in a common faith, belief, teachings and form of worship. The only thing that separated their churches was geography. Nowadays, in the 21st century, there are a lot of different religions and churches in the world. A variety of different teachings, practices and forms of worship have been established.

When a person hears about non denominational churches, they sometimes think that is a church that has no direction or a plan of action for its congregation.  Others even view it as a church that will just accept anyone with no regard to race, sexual or social preference. However, these are not true for non denominational churches in Lexington KY. They place their beliefs strictly on biblical principles and welcome any believer on the basis of the person’s acceptance of Jesus Christ as his Lord and Savior. This person must also submit himself to follow the Bible in its entirety.

The non denominational churches are not as different as other churches in their core beliefs. The only difference is that the non denominational churches have eliminated any issues that may cause an extended discussion within the group which may further lead to some disagreements. The Core subjects like salvation or crucifixion are discussed thoroughly but those division issues are strictly minimised, and oftentimes completely avoided.

The concept of non denominational churches in Lexington KY is to do away with all the man made teachings, creeds and traditions that have been developed through the years. Unless the teaching or practice can’t be found in the Bible, then this will not be taught to its members. This simple aim is followed so that they can be the same church of Christ that are described and written in the pages of the New Testament.

The leaders of most non denominational churches in Lexington KY are mostly a group of elders, deacons and a ministerial staff. The staff may include a senior minister, associate minister, youth minister, music minister and/or a children’s minister. The elders mostly have the ultimate leadership role in the church. They are the one who make the decision on how the funds are dispersed to ensure that the church is a good steward of the money. They are also the ones who will decide which activities are allowed or not allowed in the church walls. However, before any decisions are made, they usually have regular board meetings to discuss these matters with their staff.

The field of biotechnology can somehow be compared to a person with a celebrity status.  This field has been becoming popular recently (with all the news related to it being released one by one and daily) but it also has a share of its own scandals, rumors, and other negative publicity.  What is more interesting though is that updates from the field of knowledge specified above have been releasing updates on an almost daily interval.  This has not been the thing that has been taking place.  Way back then, medical advancements had spacious intervals between each other.  As mentioned earlier, these updates have always been tarnished with criticisms and controversy.  For example, the innovation of heart surgery may have been lauded as a life-changing experience but there were also other skeptics that showed opposition against the said procedure.  The same thing applies for any biotechnology-related news.  Somehow, the field has been associated with controversy, making it more less appealing and interesting to the public.

This has always been a dilemma for these industries.  However, they have found an alternate solution to somehow reduce the amount of negative publicity being thrown against them.  In this case, they seek advice and help from various public relations firms.  For problems that concern the relationship of the companies and the public audience, those experts in the field of consumer health public relations are the ones that can really do a lot of wonders. Through various public relations campaigns, the company is helped in a substantial level.  Listed below are some of the advantages of having a biotech PR firm in a company.

Through these firms, biotech PR campaigns are further developed.  The main point of public relations is to be able to sustain a clean and positive image of the companies.  This is addressed through various publicity stints.  They may use various avenues for this matter.  They can use the traditional trimedia which includes film, print, and television.  Examples of these would include press releases on newspapers, video brochures, and public service announcements.

Social media has also been gathering significant interest as an effective avenue for PR campaigns.  The quick and real-time nature of this medium has been seen as an effective way to address all the needed information and announcements from these companies.  Also, using these social media outlets can also be helpful in developing the company.  Given that social media is popular among the youth, they can develop a whole new market from that portal.  These avenues for public relations do not only focus on biotech PR campaigns.  A lot of consumer health public relations campaigns, cleantech PR endeavors and pharmaceutical PR programs make use of these outlets.

As mentioned earlier, public relations is crucial in maintaining the image of a company.  When a company is known for its good reputation, it will be able to gain the trust of the public.  The market will know that this specific biotech company abides and conforms to the regulations set by the government.  Public relations is also vital in the longevity of the company and its future developments.